Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
<ul><li>Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.</li><li>Manage own accounts and projects, working within budget and scheduling requirements.</li><li>Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.</li><li>Present final layouts to clients for approval.</li><li>Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.</li><li>Work with creative directors to develop design solutions.</li><li>Create custom illustrations or other graphic elements.</li><li>Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.</li><li>Review illustrative material to determine if it conforms to standards and specifications.</li><li>Negotiate with printers and estimators to determine what services will be performed.</li><li>Attend photo shoots and printing sessions to ensure that the products needed are obtained.</li><li>Research current trends and new technology, such as printing production techniques, computer software, and design trends.</li><li>Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.</li></ul>